Have you ever enjoyed something so much that you had to tell your friends?
That’s word-of-mouth marketing (WOM marketing), and it’s one of the most effective ways to get people to join your digital skills program. Ideally you want people who are fans of your program to share how great it is with their friends, family and colleagues. This can be done in many forms:
- A conversation between friends, family and colleagues
- Electronic communication (email, SMS)
- Online Media (blogs, videos)
- Social media
- Reviews
- Encouraging colleagues and volunteers at your program to also share the benefits of Be Connected through the above forms
At the end of your sessions it may be useful to ask your learners if they know anyone in their life who would benefit from learning more about getting online and if they do, encourage them to take a flyer with information about your sessions. This method also works when talking to people who are not interested in your program themselves, as they likely know someone who could also benefit!
WOM marketing only works if your learners are genuinely enjoying their time and feel they have gotten a lot of your sessions. If you want to learn more about running effective and fun digital skills sessions, consider going to our ‘Delivering digital skills to groups’ webinar.