Spreading the word about your Get Online Week event on your website, in newsletters, in your community and on social media is a great way to raise awareness about the free digital skills support your organisation provides.
In this article are 5 ways you can get the word out about your Get Online Week event:
- Share your event on your website and email newsletters
- Share your event on social media
- Get the word our through local media
- Invite your community
- Word of mouth marketing
We have even included some wording and resources ready for you to use!
1. Share your event on your website and in email newsletters
You can use our template below when sharing information about Get Online Week in your emails and on your website. Use the wording below as a starting point and edit as needed to suit the event you are hosting. Then download our images and videos to bring your post to life!
Top tip: Tailor the below wording to your organisation’s own style!
IMPORTANT: Make sure to update the sections highlighted in [bold brackets].
Template text for website articles, emails and postal invites
You’re invited! Learn how to [ADD WHAT THEY WILL LEARN IN YOUR EVENT] at our free Get online Week event
We’re excited to be part of Australia’s largest community-led digital inclusion campaign, Get Online Week!
Our fun, free Get Online Week event is a fantastic way to feel safer and more confident going online. Come along, meet new people, and take part in [EVENT DESCRIPTION HERE].
Event details
When: [START TIME, DATE]
Where: [LOCATION]
RSVP: [LINK TO ANY WEBSITE RSVP LINK OR CONTACT INFORMATION]
We can’t wait to see you there!
We’re proud to be supporting our community to feel more confident and safe online through Good Things Get Online Week campaign. Find events, tips for getting online, and more on the Good Things website: goodthingsaustralia.org
2. Share your event on social media
Use our ready-to-go social media images and video
Images and videos increase engagement in posts on social media. We have made some Get Online Week tiles ready for you to download and use in your own posts.
Use our ready-to-go social media wording
Tailor our template below to share information about your Get Online Week event on your own social media channels.
Top tip: Ask your staff and volunteers to share your posts to reach new people in your community.
IMPORTANT: Make sure to update the sections highlighted in [bold brackets].
X (Twitter) post wording
Join us at our @getonlineweekau event on [EVENT DATE] to learn about [INSERT TOPIC / BRIEF DESCRIPTION OF EVENT]!
➡️ Find out more about our #GetOnlineWeek event on our website: [LINK TO FURTHER INFORMATION OR REGISTRATION PAGE]
Facebook/LinkedIn/Instagram/TikTok post wording
Have you always wanted to learn about [INSERT TOPIC], but didn’t know where to start? 🖱️💻
Our Get Online Week event is here to help! At our free event, we’ll support you to [EVENT DESCRIPTION HERE].
🗓 [DATE, TIME]
📍 [LOCATION]
Learn more about our event: [LINK TO FURTHER INFORMATION OR REGISTRATION PAGE]
#[YOUR CITY/REGION] #GetOnlineWeek @GoodThingsFoundationAustralia
Don’t forget to tag us on social media!
Please mention Good Things in your own posts so we can share and like your posts:
- on X (Twitter) use @getonlineweekau and @goodthingsaus
- on Facebook use @Good Things Foundation Australia
- on LinkedIn use @Good Things Foundation Australia
Use the official hashtag on any social media platform:
- #GetOnlineWeek
3. Get the word out through local media
Letting local newspapers, radio stations, and television stations know about Get Online Week is a great way to raise awareness of your event and your organisation!
Our article on contacting local media has everything you need to get the news out, including a media release template and tips for speaking with local media.
4. Invite your community
Postal invitations, telephone calls to your clients and popping up posters on noticeboards and in your centre (with permission!) are a great way to let your community know about your event. These can be a particularly good way to reach people who are not very confident online.
Top tip: Ask volunteers in your organisation to stuff envelopes for the mail out and do the ring around to your regular participants.
Our ready to use text above can double as your postal invitation wording. You can also use our handy marketing materials in our free event pack and downloadable from our website.
5. Word of mouth marketing
Lots of people find out about your digital skills programs and events through word of mouth: they hear it from a friend or family member.
Ask your regular digital skills session participants to bring a friend to the Get Online Week event. You can even have a prize or competition to encourage people to bring along someone new.
Your organisation’s staff and volunteers are talking to people all the time in the work that you do. Ask them to talk about your Get Online Week session and how people can register to attend the event when they next present to a group or are talking to people at reception or morning tea breaks.
Not holding an event this year?
Even if you aren’t holding a Get Online Week event this year, you can still spread the word about the campaign using our images and video.
Our tips for getting online are easy to share on social media. Just find the tips you think your networks would be most interested in and add the URL to your post!